Global (EN)
GlobeSimple
Global
GlobeSimple
Global

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative. KEEP READING Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative. KEEP READING Why Cannes Lions 2025 Left Me Wanting More Explore All Insights
Global (EN)
GlobeSimple
Hong Kong
GlobeSimple
Hong Kong

Start your journey with Edelman Hongkong

Looking for work that matters? Explore careers at Edelman Hongkong and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS GN-image/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Hongkong can partner with your business.

 Contact Us

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
//edelmancom.cachefly.net/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative. KEEP READING Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative. KEEP READING Why Cannes Lions 2025 Left Me Wanting More Explore All Insights

2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

EXPLORE THE FINDINGS

OUR WORK

KFC Brainwave Bucket

KFC

Asia Airmiles

ASIA MILES

Astrazeneca

ASTRAZENECA

M+

M+

Hong Kong Palace Museum - Building

HONG KONG PALACE MUSEUM

Oatly

OATLY

Nissan

NISSAN

Sunkist

SUNKIST

Nadima

UNHCR

HSBC

HSBC

Starbucks

STARBUCKS

HKSTP

HK SCIENCE & TECHNOLOGY PARKS CORP

SEE ALL OUR WORK
CONSUMER INSIGHTS

Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career

As the influential power of Generation Z grows as the generation matures, the world continues to sharpen its focus on how this cohort is causing evolutions across global markets and industries.
Insights

Business - A Harmonising Force in a Polarised Asia

A growing sense of distrust, and with it polarisation, has been sweeping across our region, and the world. It feeds on itself. It is driven by a combination of increased distrust in government and media, a lack of shared identity, sense of systemic unfairness, economic pessimism, and societal fears all contributing towards a more polarised society.

TRENDING INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.
SEE MORE
Gen Z in Hong Kong in 2024: exploring views on brand, purpose and career

Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career
Gen Z & Gen X in Hong Kong Thumbnail

Gen Z & Gen X in Hong Kong Influencing the Future of Communications and Marketing

Business – A Harmonising Force in a Polarised Asia

Business – A Harmonising Force in a Polarised Asia
building windows

Warren Fernandez Named CEO of Edelman’s Asia Pacific Region
Abstract_White

Time poverty diminishes the bottom line and employee performance—and that will matter even more in a post-pandemic world
floriane-vita-FyD3OWBuXnY-unsplash

Reputation as a leading indicator for value creation in Asian Private Capital
ESG Image with globe

ESG may be boring work, but it is good for us
abstract

VidCon Recap: 3 Emerging Trends from the World’s Largest Creator Conference
abstract

Top 5 Key Learnings from Cannes: Back in person, but far from normal

abstract

The Rise of Trusted Influence: 3 Key Gen Z Trends to Act On

Stock Ticker

Last Line of Defense: How Boards Must Build Trust with Stakeholders

Rainbow Pride

Education Starts With Us: Celebrating Pride in 2021
abstract

Beyond the Bubble: Crypto’s Life After Speculation
Abstract_White

Time poverty diminishes the bottom line and employee performance—and that will matter even more in a post-pandemic world
Earth Day

This Earth Week, a blueprint for climate leadership

background

The AI arms race has us on the road to Armageddon